The digital transformation drives the customer's experience. Everything shifts into a new sphere. The good thing: You can create your own. The bad thing: You have to.
Any digital product needs to be considered in the context of a dynamic product life cycle inside an always changing environment.
A new digital product or service is always part of an eco-system. Understanding the culture around helps to find the perfect fit or extention.
In collaboration with DARED and the help of the no-code solution from WEBFLOW, we supported the Berlin based urban artist with the digital transformation of his Portfolio. Together we created a showcase of his multidisciplinary work and added a stunning store experience.
My task was to direct all art content into a well ordered digital concept for an online portfolio with a unique digital experience and appearance.
Nobody can read the mind of a young artist. It' s almost pointless to go through traditional processes to elaborate priorities, rather through pure empathy and intuition.
In collaboration with ORCA AFFAIRS and MATERNA, we supported PEI with the digital transformation of their 2-year-report. It was the first time, they created an online version. We went through several challenges during this project and made the best out of it.
A traditional 2-year report needed to get transformed into the digital sphere with a modern UX and UI along all CI guidelines.
Throughout the whole project I was the key connection between this governmental institution, consultants, developers and users. Whenever I drew a single line, I had to keep all roles in mind to defend my decisions.
My responsibility was to sum the "Modellprojekte" in a Germany Map and find a new way of displaying. Besides I supported the project owner with some new icons to cluster their departments and some marketing visuals along their CI guidelines.
The biggest challenge was the limitation of wordpress.
I pushed the overall user experience with an emotional approach to become more attractive to the community and added a whole dashboard concept for the admin area, hence the whole survey becomes a digital analytic product.
Being responsible for all areas of attention and every hidden challenge took more energy, than I expected.
As a Visual Data Designer at TD-Reply, I mostly worked on their product called: Pulse. A special task as a side project was to implement an Editor to shortcut customized clients request and implement real-time data dashboard modules in weeks, instead of several sprints.
I designed the whole editor based on google material design principles.
The biggest challenge was to simplify a complex data landscape to a minimalistic smooth data cockpit, that is intuitiv to use. The main task was to create new modules that meet customized business questions from C-Level till Social Media Managers, and Consultants.
As a Visual Data Designer at TD-Reply, I joined a Team Project, where Lyrics got interpreted and itemized to a set of emotions. Besides that, we took the historical zeitgeist and compared it to the discography of the artist to provide some insights to the consumer/listener.
My task was to create an application and give an identity. I recently redesigned the whole concept and gave it the name: Mood-G. The Playlist Generator.
It was big team with different expectations and potential business use cases. Aligning everybody with my visual UI/UX Concept, that meet their intentions was the biggest challenge.